Advanced Facebook Digital Marketing CertificateShort-Term Certificate
The Advanced Facebook Digital Marketing Certificate is a 25-credit (5 course) digital marketing certificate that includes the three base Facebook digital marketing certificate courses. Students receive a Facebook branded certificate upon completion.
Estimated Length of Completion
|Short-Term Certificate||Full Time: 3
Part Time: Varies
Program lengths are estimates, not guarantees. For the most current program information, please check with the program contact.
There are no entry requirements for this program
- Manage search and display campaign lifecycles.
- Implement key marketing metrics to optimize strategic marketing decisions.
- Content Branding Specialist
- Digital Marketing Manager
- Social Media Specialist
For current employment and wage estimates, please visit the following online resources and search for the relevant occupational term:
All costs are estimates and are not guarantees. For the most current program information, check with an adviser by calling 206.934.5391. There are additional costs for books and supplies. Each student is responsible for the purchase of certain supplies and required tools before the instruction begins.
- Resident Cost : $1,160.50
- NonResident Cost : $1,312.70
- International Student Cost : $2,991.20
Hours may vary based on specific program requirements.
This program is offered at times and in formats that meet the needs of working adults. This includes:
- Coursework is generally completed over the internet, within a quarterly timeframe, contact with instructor via email. Some courses may require limited on-campus visits.
Digital Branding & Advertising
Introduces digital branding and paid advertising strategy for professionals and small business owners. Topics covered include creating appropriate content, search and display advertising, and consumer psychology. Search and display life-cycle best practices are discussed. Students will calculate advertising costs, bids, and key optimization metrics. No prerequisites. BTM 221 is one of the five Facebook Digital Marketing Certificate courses. Students may take any or all of these courses.
Email Marketing Campaign Strategies
Introduces issues regarding email marketing. Topics covered include understanding the life-cycle of an email campaign, generating email lists, and available automation tools. Students will practice creating marketing emails that focus on voice, tone, and content.