Facebook Digital Marketing CertificateShort-Term Certificate
A 15-credit (3 course) digital marketing certificate that includes a Facebook branded certificate upon completion. The certificate is for students interested in digital marketing careers and small business owners. Topics covered in detail include digital marketing foundations and strategy, social media marketing, and marketing analytics. This certificate is a pathway to the Advanced Facebook Digital Marketing Certificate.
Estimated Length of Completion
|Short-Term Certificate||Full Time: 2
Part Time: Varies
Program lengths are estimates, not guarantees. For the most current program information, please check with the program contact.
There are no entry requirements for this program
- Demonstrate ability to run a social media campaign on Facebook.
- Use various online and offline marketing channels.
- Critique the role of social media channels in marketing campaigns.
- Digital Marketing Analyst
- Digital Marketing Specialist
- Social Media Coordinator
Job tests this program will prepare you for:
For current employment and wage estimates, please visit the following online resources and search for the relevant occupational term:
All costs are estimates and are not guarantees. For the most current program information, check with an adviser by calling 206.934.5391. There are additional costs for books and supplies. Each student is responsible for the purchase of certain supplies and required tools before the instruction begins.
- Resident Cost : $1,786.95
- NonResident Cost : $2,025.60
- International Student Cost : $4,603.80
Hours may vary based on specific program requirements.
This program is offered at times and in formats that meet the needs of working adults. This includes:
- Coursework is generally completed over the internet, within a quarterly timeframe, contact with instructor via email. Some courses may require limited on-campus visits.
Social Media Martketing
Explains the role social media plays in a digital marketing strategy. Students will learn best practices for different platforms and test their social media skills. Course projects include creating a real Facebook ad campaign. One of five courses required for the Facebook Digital Marketing certificate.
Digital Marketing Foundations
Introduces the basics of digital marketing and branding strategy in the context of a small business owner. Students will learn marketing concepts including market segmentation, market positioning, unique value propositions, and key marketing metrics. Strategies to create effective marketing content are presented. No prerequisites. BTM 222 is one of the five Facebook Digital Marketing Certificate courses and can satisfy the entrepreneurship cert & AAS degree requirements. Students may take any or all of these courses.
Marketing Analytics & Performance Optimization
Introduces the tools necessary to analyze the results of digital marketing efforts like data gathering using spreadsheets, Google Analytics, and A/B testing. Students will analyze Acquisition & Behavior reports & create analytics dashboards. Drive conversion and marketing performance optimization factors will be presented. BTM 224 is one of five courses in the Facebook Digital Marketing Certificate.